FEWER MICE EVENTS IN Q2

2014/8/28

From：Macau Business Daily

The number of event participants, however, has increased by 139 percent between the end of March and end of June

As many as 227 MICE events were held in the second quarter of the year, down slightly by one percent from a year ago. While less events are being held in Macau, the number of participants and attendees has just surpassed the half a million mark to reach 522,000, a 139 percent jump compared to that of a year ago. Official figures released yesterday by the Statistics and Census Service Bureau (DSEC) show that each event lasted an average of two days.
Of the total, 209 fell into the ‘meetings and conferences’ category, with the number of participants totalling 22,000 in the second quarter of the year. Seventy-five percent of these participants participated in the ‘conferences and corporate meetings’ of such events.
As many as 18 exhibitions were organised between April and July, 10 more than a year earlier, with the number of attendees increasing to half a million.
Sixteen exhibition organisers were surveyed and figures reveal that six were holding an event for the first time in Macau, while six had been here last year. These 16 exhibition organisers employed a combined total of 208 full-time staff, with receipts reaching MOP71.8 million patacas in the second quarter of the year, up by a staggering 104 percent compared to the same period a year prior.
Not only were receipts larger than in the previous year, expenditure also increased by 102 percent to MOP53.1 million, of which production, construction and decoration services accounted for the largest spending at 25 percent, followed by publicity and public relations at 22 percent and accommodation and food at 19 percent.
Of the 989 exhibitors, 38 percent were from Hong Kong and 32 percent from Macau. ‘Professional visitors totalled 55,502, coming mainly from Macau [at 49 percent] and Hong Kong [at 23 percent]’, say the Statistics and Census Service without explaining what ‘professional visitors’ are.
Of the exhibitors that were here, 172 were surveyed and said 86 percent of receipts generated came from the sale of products. Of the expenditure, 81 percent was primarily on the rental of space plus decoration and construction services.

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