新聞內容 
【Talk At Sunset】Re-inventing Brand “Macau” in an ever-changing World
- 2024-10-21
IAA Macao takes great pleasure to announce the upcoming Talk at Sunset event in October ! Join us for an engaging evening imbued with networking opportunities and insightful talk regarding the power of branding delivered by global marketing expert!
Talk at Sunset
Topic: Re-inventing Brand “Macau” in an ever-changing World
Speaker: Mr. Steven Yung (戎子江)
Date: 30th Oct 2024 (Wednesday)
Time: 18:30 – 20:00
Venue: Vasco Bar, Artyzen Grand Lapa Macau
Admission
• Free for IAA members
• MOP 100 for partners and members
• MOP 150 for non-members
The event includes one drink per participant. Participants can enjoy 50% discount on drinks after the first drink, until 20:30
R.S.V.P.: info@iaamacao.com
Book by 28th Oct 2024
We look forward to inspiring you in this industry event.
About the Talk
Steven will share his insights on reinventing the “Macau” brand in today’s rapidly evolving landscape. He will draw on examples from established global brands, highlighting their innovative marketing strategies to demonstrate the vital role of branding. This is essential for organizations seeking to drive sustainable business growth in dynamic markets.
About Talk At Sunset
It is a series of regular events connecting professionals from around the world to share their insights and be inspired with their passion and dedication.
About Steven Yung
Steven is a management professional with extensive experience in leading multinational and local companies across Asia and the USA. He has held significant leadership roles in various industries, including Consumer Experience, Brand Innovation, Media & Entertainment, Property, Manufacturing, Retail, and FinTech. Notably, he served as CEO of HKEx-listed Imagi International, elevating China’s top IP through collaborations with Disney and Hauyi Brothers. He also led a successful IPO as Chairman of Clear Media and was General Manager at Sino Land Group.
At The Coca-Cola Company in Atlanta, Steven became the first Asian to lead Global Marketing services, overseeing operations in 200 countries and collaborating with partners like the Olympics and NBA. His marketing initiatives included a transformative campaign with Donald Trump’s airline, which raised funds for USA Olympic hopefuls.
Born in Shanghai and raised in Hong Kong, Steven began his career in broadcasting as a DJ and producer. He later transitioned to advertising with McCann Erickson, promoting Coca-Cola products across Asia. Committed to philanthropy, Steven holds various leadership roles in organizations like Heifer International, the Youth Global Network and Tao Fong Shan Foundation.
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