Casinos giving more weight to promotion, bank says

2015/7/1

From：Macau Business

Deutsche Bank says Macau’s casinos are spending a greater proportion of their takings on promotion as the slump in gaming persists.

A note by the investment bank says three of Macau’s six casino operators together spent US$206 million (about MOP1.65 billion) on promotion in the first quarter of this year, 10.2 per cent of the gaming revenue they made from the mass market.

A year earlier, the same three companies spent US$220 million on promotion, 8.8 per cent of the gaming revenue they made from the mass market, the note says.

The casino operators the bank surveyed are Wynn Resorts Ltd, Las Vegas Sands Corp and Melco Crown Entertainment Ltd.

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